Ep 74 - From Salesperson to Trusted Adviser | Live at Hort Connections with Hany Erian

<p>Recorded live at Hort Connections, Georgia Stormont sits down with Hany Erian, Business Manager – Agrichemicals Australia &amp; New Zealand at Bisley &amp; Company, to discuss what it really takes to build lasting customer relationships and successfully grow into new markets.</p><p>After relocating to Christchurch to establish Bisley&#39;s New Zealand operation, Hany shares how persistence, preparation and genuine customer focus helped grow the business to more than $1 million in sales within six months.</p><p>Rather than simply chasing orders, Hany explains why the best salespeople become trusted advisers—understanding market trends, sharing valuable insights before customers ask, and consistently putting the customer&#39;s success first.</p><p>Whether you&#39;re selling into agriculture or any relationship-driven industry, this conversation is full of practical lessons on creating trust, adding value and becoming the person your customers call first.</p><ul><li>Establishing Bisley&#39;s presence in New Zealand.</li><li>Why persistence is one of the most important sales skills.</li><li>Using research and preparation to open new opportunities.</li><li>Building relationships through consistency and follow-up.</li><li>Why customers care more about what&#39;s in it for them than what&#39;s in it for you.</li><li>How to stay ahead of market trends and provide proactive advice.</li><li>Moving from being a salesperson to becoming a trusted adviser.</li><li>Creating long-term partnerships instead of simply winning orders.</li></ul><p>If you enjoyed this episode, don&#39;t forget to subscribe, leave a review, and share it with someone looking to build stronger customer relationships and greater commercial confidence.</p><p>In this episode, we discuss:</p>