Ep 72 - Innovation, Service & Surviving Tough Seasons with Harvest Moon's Nathan Bischa

<p>Fresh produce has never been easy... and according to Harvest Moon&#39;s Commercial Operations Manager, <strong>Nathan Bisha</strong>, it&#39;s only getting tougher.</p><p>Recorded live from the floor at Hort Connections, Georgia catches up with Nathan to discuss the realities of today&#39;s horticulture industry, why creating value has never been more important, and how Harvest Moon continues to stand out through innovation, quality and exceptional customer service.</p><p>Having worked together for many years, first as supplier and customer and now as business partners, the conversation also highlights the importance of long-term relationships across Australian agriculture.</p><p><strong>In this episode you&#39;ll learn:</strong></p><ul><li>Why fresh produce businesses are under more pressure than ever</li><li>The challenge of rising costs and shrinking margins</li><li>How Harvest Moon is creating value through innovation, not just price</li><li>The success story behind Snackable Carrots</li><li>Why innovation extends beyond products into farming practices</li><li>How service has become one of Harvest Moon&#39;s biggest competitive advantages</li><li>Nathan&#39;s biggest takeaways from Hort Connections and why industry events continue to matter</li></ul><p>Whether you&#39;re a grower, supplier, agronomist or sales professional, this episode is a reminder that in challenging markets, businesses that continue to innovate and invest in relationships are the ones that stay ahead.</p><p><strong>Connect with Georgia Stormont</strong></p><p>If you&#39;re passionate about improving the way agriculture sells, communicates and builds stronger customer relationships, follow <em>Selling in the Paddock</em> for practical conversations with the people shaping Australian agriculture.</p><p>🎧 New episodes released every week.</p><p></p>