424: Why Therapists Should Pay Attention To LinkedIn

What if you didn’t need to post on LinkedIn every day to build real authority?

For years, the dominant LinkedIn advice has been pretty consistent: post constantly, engage with bigger accounts, chase visibility, and keep feeding the algorithm.

But what if there’s a quieter—and more sustainable—way to use LinkedIn?

In this episode, Mel shares what he’s learned after nearly four years of experimenting with LinkedIn, growing from roughly 400–500 followers to nearly 5,000 and generating more than 700,000 views without posting every day.

More importantly, he explores why LinkedIn may be becoming increasingly valuable for therapists as AI changes the way expertise is discovered online.

In this episode:Why Mel shut down a Facebook community of nearly 10,000 people and began experimenting with LinkedInWhy therapists may be overlooking one of the best platforms for building professional authorityThe problem with the “post every day” approach to LinkedInWhy your referral sources, collaborators, publishers, podcast hosts, and speaking opportunities may already be on LinkedInHow LinkedIn can help create a broader digital footprint around your expertiseWhy specificity matters more than having a massive followingHow to turn years of clinical experience into content people can actually findWhy your LinkedIn profile should function more like a search result than a traditional resumeHow to use LinkedIn search to find referral partners, collaborators, journalists, publishers, and other opportunitiesMel’s “Quiet LinkedIn” approach to posting consistently without burning outWhy the goal isn't necessarily more followers—it’s more signal

Instead of trying to win the follower or engagement game, Mel proposes playing a different one: the authority game. Tune in for the strategy!

The goal isn't virality.

It's becoming the obvious expert in your specific corner of the world.

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