How a 12-person team outputs like 100 people

<p>Patrick&#39;s team is just 12 people, but it outputs like a team of 100. That gap is the whole story of where marketing is going.</p><p><br></p><p>In this episode of Send It, Jimmy talks with Patrick Haede, co-founder and CEO of Superscale AI, about how AI is changing what a marketer actually does. Having studied thousands of ad creatives, his case is simple: once building a product gets this easy, distribution becomes the moat and creative is the lever inside it.</p><p><br></p><p>They get into why only about 5% of ads ever win, why the human moves up the stack to brand, judgment, and taste, and the meme with no logo that became a brand&#39;s best ad, plus why Patrick runs a 12-person company with the output of 100 agents.</p><p><br></p><p>Here&#39;s what they get into:</p><p>- The creative machine that beats guessing which ad will win</p><p>- Why only about 5% of ads are ever real winners</p><p>- How the marketer&#39;s job shifts from doing the work to orchestrating AI agents</p><p>- The meme with no logo that became a brand&#39;s best-performing ad</p><p>- What separates a 10x marketer from everyone else now</p><p><br></p><p>Thank you our friends at Omnisend and eCom Email Certified for sponsoring the podcast!</p><p><br></p><p>Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/</p><p><br></p><p>Retention.com helps ecommerce brands turn anonymous website visitors into opted-in email subscribers, making it easy to grow your list with flexible, pay-as-you-go pricing. https://Retention.com?utm_source=send_it&amp;utm_medium=podcast</p><p><br></p><p>Want to spend two days learning alongside some of the smartest operators in ecom? Join us at Commerce Roundtable in San Diego on September 21-22 for tactical sessions, great conversations, and networking that actually leads somewhere. Use code SENDITVIP to save 40%. https://www.commerceroundtable.com</p><p><br></p><p>eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email &amp; SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/</p><p><br></p><p>______</p><p><br></p><p>00:00 Welcome to the show</p><p>01:59 Meet Patrick Haede and his founder journey</p><p>04:48 The ecommerce family business behind the lens</p><p>06:09 Why distribution is the new moat</p><p>12:06 What actually makes an ad win</p><p>16:49 The AI creative arms race is here</p><p>21:30 How marketers become orchestrators of AI agents</p><p>28:37 Inside Superscale AI</p><p>34:00 Why verticalized AI tools are winning</p><p>37:19 Final thoughts and what to comment below</p><p><br></p><p>______</p><p><br></p><p>Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, &amp; exclusive industry news! http://ecomemailmarketer.com/</p><p><br></p><p>______</p><p><br></p><p>Follow Jimmy &amp; Chase on social!</p><p><br></p><p>Follow Jimmy Kim at: </p><p>https://x.com/yojimmykim</p><p>https://www.linkedin.com/in/yojimmykim/</p><p>https://www.instagram.com/yojimmykim/</p><p>https://www.tiktok.com/@yojimmykim </p><p><br></p><p>Follow Chase Dimond at: </p><p>https://x.com/ecomchasedimond</p><p>https://www.linkedin.com/in/chasedimond/</p><p>https://www.instagram.com/chasehunterdimond/</p><p>https://www.tiktok.com/@chasehunterdimond</p><p><br></p><p>Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!</p>