Your retention stack is missing this channel

<p>No matter how good your abandoned cart emails are, most of that lost revenue never comes back. What if an AI could just call and ask why?</p><p><br></p><p>In this episode of Send It, Jimmy and Chase talk with Will Nauseda, founder of Outcraft about the retention channel almost no one is using: voice. Outcraft built an AI that calls abandoned-checkout shoppers and has real conversations, answering the questions email and SMS can&#39;t. They get into why AI voice finally sounds human, why a call often recovers the sale without a discount, where it fits in your flow, what it actually costs, and why the early-mover advantage looks a lot like SMS three years ago.</p><p><br></p><p>Find Will and Outcraft:</p><p>Outcraft: https://www.outcraft.ai/?utm_source=Podcast&amp;utm_medium=SendIt</p><p>Will Nauseda: https://www.linkedin.com/in/will-vilius-nauseda-a10278b1/</p><p><br></p><p>Here&#39;s what they get into:</p><p>- Why voice is the overlooked fifth retention channel</p><p>- How AI voice got good enough to feel human, while staying disclosed</p><p>- Why a call often recovers the sale without a discount</p><p>- Where voice fits in your abandoned-checkout flow, and the quiet-hours rules</p><p>- What it actually costs, priced per profile instead of per call</p><p><br></p><p>Thank you our friends at Omnisend and eCom Email Certified for sponsoring the podcast!</p><p><br></p><p>Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/</p><p><br></p><p>Retention.com helps ecommerce brands turn anonymous website visitors into opted-in email subscribers, making it easy to grow your list with flexible, pay-as-you-go pricing. https://Retention.com?utm_source=send_it&amp;utm_medium=podcast</p><p><br></p><p>Want to spend two days learning alongside some of the smartest operators in ecom? Join us at Commerce Roundtable in San Diego on September 21-22 for tactical sessions, great conversations, and networking that actually leads somewhere. Use code SENDITVIP to save 40%. https://www.commerceroundtable.com</p><p><br></p><p>UpPromote is the #1 affiliate &amp; referral marketing platform on Shopify, trusted by 250,000+ merchants and have tracked over $2 billion in affiliate-driven revenue. Podcast listeners get 30% off for 3 months, applied automatically when they sign up through this link: https://partners.secomapp.com/apps/up_promote/CHASE/b0957000a616 </p><p><br></p><p>______</p><p><br></p><p>00:00 Welcome to the show</p><p>02:14 Meet Will Nauseda and the Outcraft story</p><p>07:17 The abandoned cart intent email misses</p><p>12:23 Breaking down a real AI voice call</p><p>18:33 Where voice fits in your flow</p><p>24:45 Why aggressive cart recovery wins</p><p>26:31 The risks and guardrails of voice</p><p>32:24 The low-risk way to test it</p><p>35:10 The omni-channel, conversation-first philosophy</p><p>38:33 Wrapping up and the future of voice</p><p>40:16 Final thoughts and what to comment below</p><p><br></p><p>______</p><p><br></p><p>Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, &amp; exclusive industry news! http://ecomemailmarketer.com/</p><p><br></p><p>______</p><p><br></p><p>Follow Jimmy &amp; Chase on social!</p><p><br></p><p>Follow Jimmy Kim at: </p><p>https://x.com/yojimmykim</p><p>https://www.linkedin.com/in/yojimmykim/</p><p>https://www.instagram.com/yojimmykim/</p><p>https://www.tiktok.com/@yojimmykim </p><p><br></p><p>Follow Chase Dimond at: </p><p>https://x.com/ecomchasedimond</p><p>https://www.linkedin.com/in/chasedimond/</p><p>https://www.instagram.com/chasehunterdimond/</p><p>https://www.tiktok.com/@chasehunterdimond</p><p><br></p><p>Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!</p>