We're calling Black Friday 2026 right now

<p>(Free download) Access our Black Friday &amp; Cyber Monday cheat sheet: https://ecomemailmarketer.com/send-it/bfcm-2026</p><p><br></p><p>The real question isn&#39;t what Black Friday makes you. It&#39;s what it costs you afterward.</p><p><br></p><p>In this episode of Send It, Jimmy and Chase run 10 hot takes on Black Friday and Cyber Monday, and why most of the advice retention marketers have followed for five years is now outdated or actively working against them. They get into how extended sale windows killed urgency, how the send-more playbook torches your deliverability into January, and what to actually do differently before the season hits.</p><p><br></p><p>EP 92: We&#39;re calling Black Friday 2026 right now</p><p><br></p><p>Here&#39;s what they get into:</p><p>- Tighter sale windows, Thanksgiving sends, and the Cyber Monday profit brands overlook</p><p>- Offer creativity that beats racing everyone to the deepest discount</p><p>- Sending fewer, smarter emails and texts so BFCM doesn&#39;t torch your deliverability</p><p>- The worst-LTV customers BFCM brings in, and running it as a retention play instead</p><p>- Beating the self-inflicted post-BFCM slump and spreading revenue across the whole year</p><p>Thank you our friends at Omnisend and eCom Email Certified for sponsoring the podcast!</p><p><br></p><p>Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/</p><p><br></p><p>Retention.com helps ecommerce brands turn anonymous website visitors into opted-in email subscribers, making it easy to grow your list with flexible, pay-as-you-go pricing. https://Retention.com?utm_source=send_it&amp;utm_medium=podcast</p><p><br></p><p>Want to spend two days learning alongside some of the smartest operators in ecom? Join us at Commerce Roundtable in San Diego on September 21-22 for tactical sessions, great conversations, and networking that actually leads somewhere. Use code SENDITVIP to save 40%. https://www.commerceroundtable.com<br></p><p><br></p><p>eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email &amp; SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/</p><p><br></p><p>______</p><p><br></p><p>00:00 Welcome to the show</p><p>02:59 Hot Take #1: Why Starting BFCM Earlier Is Hurting Sales</p><p>05:59 Hot Take #2: Bigger Discounts Don&#39;t Win Anymore</p><p>09:02 Hot Take #3: More Emails = More Damage During BFCM</p><p>13:46 Hot Take #4: BFCM Customers Are Your Lowest-LTV Cohort</p><p>16:49 Hot Take #5: Why Cyber Monday Can Be More Profitable Than Black Friday</p><p>19:30 Hot Take #6: Why You Should Be Sending on Thanksgiving</p><p>23:15 Hot Take #7: Your Q1 Slump Starts During BFCM</p><p>25:59 Hot Take #8: Most Brands Are Destroying Their SMS List</p><p>28:24 Hot Take #9: Stop Discounting Your VIP Customers</p><p>32:34 Hot Take #10: BFCM Shouldn&#39;t Make or Break Your Business</p><p>35:37 Key Takeaways &amp; Wrap Up</p><p><br></p><p>______</p><p><br></p><p>Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, &amp; exclusive industry news! http://ecomemailmarketer.com/</p><p><br></p><p>______</p><p><br></p><p>Follow Jimmy &amp; Chase on social!</p><p><br></p><p>Follow Jimmy Kim at: </p><p>https://x.com/yojimmykim</p><p>https://www.linkedin.com/in/yojimmykim/</p><p>https://www.instagram.com/yojimmykim/</p><p>https://www.tiktok.com/@yojimmykim </p><p><br></p><p>Follow Chase Dimond at: </p><p>https://x.com/ecomchasedimond</p><p>https://www.linkedin.com/in/chasedimond/</p><p>https://www.instagram.com/chasehunterdimond/</p><p>https://www.tiktok.com/@chasehunterdimond</p><p><br></p><p>Contact us at hellosenditpodcast@gma