The "other" BFCM ecom marketers forgot about

<p>(Free download) Ready Made Demand: The Retention Marketer's Guide to Cashing in on The Calendar - https://ecomemailmarketer.com/ready-made-demand</p><p><br /></p><p>Right now your customers are rebuilding their whole routine, and almost no brand is marketing to it.</p><p><br /></p><p>In this episode of Send It, Jimmy and Chase break down how to own a seasonal moment even if you've never sold a school supply in your life. Using back to school as the case study, a $147 billion season and the second biggest of the year, they lay out what actually makes a "moment," the framework for attaching your brand to one without it feeling forced, and the five plays that turn it into revenue. </p><p><br /></p><p>EP 94: The $147B season you're ignoring</p><p><br /></p><p>Here's what they get into:</p><p>- Why back to school is a mindset, not a date, and the second New Year for your list</p><p>- The three things that make a moment worth stealing</p><p>- The stretch test for attaching your brand without it feeling forced</p><p>- The five plays: bundles, routine stories, segmentation, urgency, and offers</p><p>- The timing calendar, and why the moment already started back in July</p><p><br /></p><p>Thank you our friends at Omnisend and eCom Email Certified for sponsoring the podcast!</p><p><br /></p><p>Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/</p><p><br /></p><p>Retention.com helps ecommerce brands turn anonymous website visitors into opted-in email subscribers, making it easy to grow your list with flexible, pay-as-you-go pricing. https://Retention.com?utm_source=send_it&amp;utm_medium=podcast</p><p><br /></p><p>Want to spend two days learning alongside some of the smartest operators in ecom? Join us at Commerce Roundtable in San Diego on September 21-22 for tactical sessions, great conversations, and networking that actually leads somewhere. Use code SENDITVIP to save 40%. https://www.commerceroundtable.com</p><p><br /></p><p>UpPromote is the #1 affiliate &amp; referral marketing platform on Shopify, trusted by 250,000+ merchants and have tracked over $2 billion in affiliate-driven revenue. Podcast listeners get <strong>30% off for 3 months</strong>, applied automatically when they sign up through this link: https://partners.secomapp.com/apps/up_promote/CHASE/b0957000a616</p><p><br /></p><p>______</p><p><br /></p><p>00:00 Welcome to the show</p><p>03:14 Why this $147B moment matters right now</p><p>04:22 What actually makes something a moment</p><p>06:40 How any brand plays the routine reset</p><p>11:27 The three-question framework for any moment</p><p>12:58 The five plays that turn a moment into revenue</p><p>18:31 Why the moment beats a discount</p><p>19:32 The timing calendar, and why July already started it</p><p>23:58 The metrics that tell you it actually worked</p><p>24:47 Key takeaways and your low-risk first move</p><p>26:13 Final thoughts and what to comment below</p><p><br /></p><p>______</p><p><br /></p><p>Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, &amp; exclusive industry news! http://ecomemailmarketer.com/</p><p><br /></p><p>______</p><p><br /></p><p>Follow Jimmy &amp; Chase on social!</p><p><br /></p><p>Follow Jimmy Kim at: </p><p>https://x.com/yojimmykim</p><p>https://www.linkedin.com/in/yojimmykim/</p><p>https://www.instagram.com/yojimmykim/</p><p>https://www.tiktok.com/@yojimmykim </p><p><br /></p><p>Follow Chase Dimond at: </p><p>https://x.com/ecomchasedimond</p><p>https://www.linkedin.com/in/chasedimond/</p><p>https://www.instagram.com/chasehunterdimond/</p><p>https://www.tiktok.com/@chasehunterdimond</p><p><br /></p><p>Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!</p>