E60 | How I Use Ancient Symbols and Tesla's Numbers to Help Midlife Entrepreneurs Find Clarity

Most of us try to build a business with words. A mission statement. A vision document. A goal-setting template. But what if the most important things you want to build toward do not actually live in language at all?

In this episode, I open with something unexpected — a summary of myself generated by an AI after a week of working together. What came back was not just a professional profile. It was a mirror. And it raised a question worth sitting with: what does it mean to be genuinely multifaceted in a world that keeps asking you to pick one thing?

From there, I move into territory She Became CEO has never explored before. The neuroscience of how the brain processes symbols differently from words. The oldest continuously used symbol system in Europe — hiding in plain sight in Latvian folk costumes and woven belts since the Iron Age. Tesla's 3, 6, and 9. A birth date that encodes yin and yang and 111. And the ancient practice of sigil work — encoding intention into a personal symbol created by your own hand — as a starting point for building a business from the inside out.

This is episode 60. The bridge number. Something has been growing underground. Today it comes above the ground.

In this episode:

What the AI said about me after one week — and why it matters for anyone who has ever struggled to explain what they do in one sentence.

Why symbols activate a broader network in the brain than words do — and what that means for how you set intentions.

The Latvian ornamental tradition and why women have been encoding prosperity and protection into geometric symbols since the Iron Age.

What a sigil is, where the word comes from, and how to create one using NLP principles.

Tesla's numbers, vortex math, and one very interesting birth date.

Four in-person experiences I am designing around vision, numbers, colors, and voice — and the larger vision they are building toward.

A Midsummer night in North Carolina on June 20th into June 21st — and an invitation to be there.