FOUNDER'S FLASHBACK: 10 Reasons Why Starting in Local Stores Builds Stronger Brands

Send us Fan Mail One of the most important lessons I’ve learned as a retail buyer is that bigger isn’t always better, especially when you’re building a brand. That’s why I’m bringing back this Founder's Flashback episode, which has become the most-listened-to episode in Shelf Talks history. In this solo episode, I break down 10 reasons why starting in local retail can give emerging brands a powerful advantage before making the leap into larger retailers. We’ll talk about: • Why local retail c...