FOUNDER'S FLASHBACK: From Harvard to Retail Shelves, Keta Burke-Williams of Ourside

Send us Fan Mail What does it really take to build a product-based brand and get it onto retail shelves? In this Founder’s Flashback episode of Shelf Talks, I revisit my conversation with Keta Burke-Williams, founder of Ourside, a luxury fragrance brand built around bold, intentional scents, storytelling, and self-expression. Keta’s entrepreneurial journey is especially compelling because she didn’t come from the fragrance industry. She started with a passion, did the research, talked to more...