STR Rental Data with Sally from Key Data

Luke Carl is joined by Sally from Key Data to break down the current state of the short-term rental market and what the data says about the months ahead. They discuss how the unusual timing of Labor Day is shifting demand between August and September, why hosts shouldn't automatically slash rates when calendars look empty, and how understanding guest booking patterns, seasonality, and market data can lead to better pricing decisions. Sally also explains how metrics like RevPAR can help operators balance occupancy and rates, while emphasizing the importance of mystery shopping, monitoring cancellations, and adapting strategies for different types of last-minute and advance-booking guests.

How to connect with Sally:

keydata.co

How to connect with Luke:

The Short Term Shop - https://theshorttermshop.com/

Short Term Shop Plus - stsplus.com

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For more information on how to get into short term rentals, read Avery’s books:

Smarter Short Term Rentals - Buy it on Amazon Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon