술 덜 마시는 한국, 주류업계 생존 전략은?

<p>진행자: 간형우, Chelsea Proctor</p><p><strong>As Korea drinks less, liquor goes lighter — and global</strong></p><p>기사 요약: 한국 주류업계가 음주 감소와 소비자 취향 변화에 대응해 저도주·RTD·무알코올 제품을 확대하는 동시에 해외 시장 공략을 강화하며 새로운 성장동력을 찾고 있다.</p><p><br></p><p>[1] At Korean convenience stores, the liquor aisle&#39;s most valuable real estate is changing hands. Eye-level shelves once dominated by 500-milliliter beer cans and green soju bottles are increasingly filled with colorful ready-to-drink cocktails and bottles of lower-alcohol flavored soju, as Koreans drink less and seek lighter options.</p><p>real estate: 부동산</p><p>change hands: 주인이 바뀌다</p><p>eye-level: 눈높이</p><p><br></p><p>[2] The changing shelves reflect a broader decline in Korean alcohol consumption. Liquor shipments totaled 3.15 million kiloliters in 2024, down 17.3 percent from a decade earlier, according to Statistics Korea.</p><p>reflect: 반영하다</p><p>decade: 10년</p><p><br></p><p>[3] Average monthly household spending on alcoholic beverages fell 9 percent on-year to 13,000 won ($9.20) in the first quarter, the steepest decline since quarterly tracking began in 2019.</p><p>household: 세대</p><p>steep: 가파른, 급격한</p><p><br></p><p>[4] The shift accelerated during and after the COVID-19 pandemic, as corporate after-work drinking declined and demographic changes combined with &quot;healthy pleasure&quot; and &quot;sober curious&quot; trends.</p><p>sober: 술 취하지 않은</p><p><br></p><p>기사 원문: https://www.koreaherald.com/article/10832697</p>