Signal & Stakes

← Signal & Stakes12 nov 2025 · 12 min

AEO, GEO, and CRM: A Seismic Shift

AEO, GEO, and CRM: A Seismic Shift12 nov 202512 min

Send us Fan Mail AI is changing the game, but not in the way most GTM teams think. In this episode of Call It RevOps, Raja and Akande break down why discovery, engagement, and customer journeys are being rewritten by AEO (AI Engine Optimization) and GEO (Generative Experience Optimization). From the death of keyword-driven search to CRMs that can’t see past static signals, this is your wake-up call: your automation stack isn’t broken, it’s outdated. If you're still scoring MQLs and hoping AI ...