348: 'It Has to Make Sense', with Zach Hauer

Just ahead of "Tahoe Week", where we'll meet in person, I chat with Open Fuel co-founder Zach Hauer about marketing an outdoor brand in today's business and media landscape. We chat about AI, ROI, high carb slushies, plogging and how in the end this all has to make sense.

LINKS TrailCon Plog: Open Fuel + Dera

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