How to Stop Trying to Be Everything to Everyone with Christine Blosdale

S6:E70

Stop Trying to Be Everything to Everyone with Christine Blosdale You can be extraordinarily talented and still make yourself almost impossible to hire.

Christine Blosdale sees it constantly: entrepreneurs with multiple skills, multiple offers, multiple audiences and multiple platforms trying desperately not to leave any opportunity on the table.

The result?

People don't know what to hire them for. So she helps them define their personal brand.

Queue up this episode of Small Business Stories as Dr. LL talks with Christine Blosdale, The Expert Authority Coach™, about simplifying your message, establishing authority, choosing the right visibility channels, using podcasting strategically—and remaining unmistakably human in a marketplace increasingly filled with AI-generated communication to build your personal brand.

Christine spent 20 years in broadcast journalism before becoming an early adopter of podcasting more than a decade ago. That experience gives her a particularly useful perspective on something many entrepreneurs misunderstand: you need to become known for something.

If people don't understand what you do, they can't confidently choose you - which is exactly what STEERus studies and helps our clients with.

And today that same clarity matters to AI systems. When your website, content, offers and appearances continually describe you differently, machines receive the same conflicting evidence humans do.

👤 Guest Christine Blosdale The Expert Authority Coach™ Broadcaster, podcaster, bestselling author and coach helping overwhelmed women in business get seen, trusted and paid for what they already know. She builds your personal brand.

⚠️ Core Problems Multi-talented entrepreneurs communicating everything they can do Visibility activity without a clear positioning foundation Generic AI-generated communication weakening trust Podcast guests treating interviews like sales pitches Creating content once and failing to harvest its long-term authority value

🧠 The Bigger Pattern Dr. LL Sees