How to Maximize CRM Adoption: Lessons from the Architect of NexGen CRM

<p>In this episode of The Market Pulse, host Aaron Fichera sits down with Robert Cowes, Founder of SmartTouch® Interactive and the key architect behind the award-winning NexGen CRM. With the recent release of the platform’s new user-interface and features, Robert shares the vision behind the redesign and how it’s transforming the way sales managers and agents work in today’s environment. </p><p>Beyond the platform, Robert dives into his expertise on why many CRMs fail, what sales leaders should focus on to drive adoption, and the daily CRM habits that separate top-performing sales executives from the rest. He also shares his perspective on the future of CRM technology—from AI-driven insights to predictive analytics—and how NexGen is positioned to keep teams ahead of the curve. </p><p>Whether you’re a sales manager looking to harness the power of data, or a sales professional wanting to turn more leads into closings, this episode is packed with actionable insights, takeaways and an exclusive look at the next generation of CRM technology.</p>