In conversation with Jean-François van Boxmeer, former CEO Heineken about using digital transformations to lead a multinational brewer

<p>Heineken’s former CEO, Jean-François van Boxmeer and Alexandra Jankovich, Co-founder &amp; Managing Partner of SparkOptimus are looking back on the past 5 years of global partnership. Together they discuss digital initiatives, transformation strategies and innovative start-ups and what it takes to lead in digital as one of the world’s largest brewers.

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