Sparks

← Sparks19 nov 2025 · 27 min

How Your Brain Tricks You When You're Buying!

How Your Brain Tricks You When You're Buying!19 nov 202527 min

<p>In this episode of Sparks, Milly welcomes two of our Learning Consultants Simone Sullivan and Reuben Fletcher-Louis for a conversation that gets right under the skin of human behaviour. </p><p>From the subtle biases that shape every buying decision to the snap judgements we make in the first seconds of a meeting, they dig into the psychology that quietly drives workplace performance.</p><p>You’ll hear how salespeople can use science to make stronger first impressions, and why managers who understand human quirks have a serious edge when it comes to motivating their teams. </p><p>It’s a lively, practical chat with insights you’ll start noticing the moment you hit play.</p><p>Join us, and see how a little behavioural science can spark a lot of impact.</p><p>Chapters:</p><p>00:00 welcome to sparks</p><p>09:48 selling to people’s biases11:14 The primacy bias14:04 Snap Judgements</p><p>17:40 Advice to a salesperson meeting a potential client for the first time</p><p>19:00 what can managers learn from the science?</p><p>25:20 Tips for managers in using psychology and science to motivate their team</p><p><br></p><p>Follow us on Linkedin:</p><p>Milly Gladstone https://www.linkedin.com/in/milly-gladstone/</p><p>Simone Sullivan https://www.linkedin.com/in/simonesullivan1/</p><p>Reuben Fletcher Louis https://www.linkedin.com/in/reuben-fletcher-louis/</p><p><br></p><p>Interested in sparking something with us? Get in touch: info@cegos.uk</p><p>Don&#39;t forget to follow for more!</p>