2026 - Studying Great Trainers Episode 4: Speak by Design's Golden Rules for Facilitation

10 Communication Training Facilitation Tips That Actually Change Leadership Behavior

After decades of coaching leaders, Stephanie Bickel has learned something important:

Most communication training does not fail because the information is bad.

It fails because people never practice the skill in a way that sticks.

In this episode, Stephanie shares the top 10 communication training principles Speak by Design has used for years to help leaders communicate with more clarity, confidence, and influence in real-world situations.

You’ll learn:

→ Why leaders should never practice “cold”

→ How to make communication training immediately usable

→ Why real work creates faster behavior change than hypotheticals

→ The importance of short, high-energy repetition

→ How to give feedback that improves skill without shutting people down

→ Why the second attempt is often where real growth happens