Meet Levi from PerfectTed: how a kitchen table idea became Europe's biggest matcha brand

<p>In this episode, we sit down with Levi Levenfiche, co-founder of Perfect Ted. A brand that started from an intrinsic motivation to create a better alternative to traditional caffeinated drinks. We dive into how the founders built the business, what lessons they learned along the way, where the name Perfect Ted comes from and what the future of the matcha category still has in store. An episode about passion, brand building and the rise of matcha as a global movement.</p>