2026 - we are back and it aint sayf

It’s 2026. We’re back. This week, we trauma-bond with Sayf Sharif (Three Bears Data / OptiMeasure) about the current state of the industry. We try to make our way through the "AI slop" to find the actual predictive math that matters, rant about why marketers are still obsessed with linear funnels in a non-linear world, and explain why feeding bad data into an AI model is just a really fast way to generate polished garbage.

Essentially: Stop buying F1 analytics vehicles if you don’t have a licensed driver on your team.