START: Abhinav Gopal & Darren Hsu , Co-Founders, Rubbrband "AI creative company"

Hollywood-grade storytelling, startup-speed execution.

Most AI ads feel disposable. Rubbrband is betting the future looks cinematic instead.

Jeremy Lee, Abhinav Gopal, and Darren Hsu: 3 CS researchers out of Berkeley who loved film built video models for Hollywood.

They got good enough at cinematic content that they now do it for some of the world's top brands, and they do it without the hundreds of thousands of dollars companies have been handing traditional ad studios.

Discovery call, creative brief, script, production. Start to finish in weeks, not months. With real narrative and real pacing, the kind of thing that's actually worth watching.

Everyone's figured out by now that cheap AI content makes taste worth more. The brands that win won't explain their product; they'll make you feel something.

Smaller teams, faster launches, higher production value than traditional headcount & budget should allow for. That's the shift rubbrband is building for.

🎙️ Abhinav Gopal & Darren Hsu, Co-Founders, Rubbrband on Fondo START pod

00:45 What Rubbrband does

01:53 From Berkeley engineers to building AI models for Hollywood

02:30 The creative process behind every launch campaign

03:14 Hollywood-quality production for startups at a fraction of the cost