
← Startup Acquisition Stories7 jul · 12 min
From LinkedIn Script to a Life -Changing Acquisition
<p>Riccardo Pisano built Growth-X from an internal LinkedIn automation script into a SaaS lead generation business with millions in revenue before selling it through <a href="https://acquire.com/" target="_blank" rel="ugc noopener noreferrer">Acquire.com</a>.</p><p><br></p><p>Before writing code, Riccardo and his cofounders waited for paying customers. Then they used Growth-X to acquire more customers, improve the product, and grow with B2B sales teams.</p><p><br></p><p>In this episode, Riccardo shares how a simple growth tool became a real business, why selling required more than buyer interest, and how the right buyer helped turn years of work into a life-changing acquisition.</p><p><br></p><p><strong>You'll hear:</strong></p><ul><li>How an internal LinkedIn script became Growth-X</li><li>Why paying customers came before writing code</li><li>How Growth-X generated revenue with B2B sales teams</li><li>Why documentation mattered during due diligence</li><li>How buyer fit helped shape Growth-X's next chapter</li></ul><p><br></p><p><strong>3 Lessons from Growth-X:</strong></p><ol><li>Validate Before Building: Riccardo waited for paying customers before writing code.</li><li>Revenue Needs Preparation: Buyers need clean financials, documentation, and clear answers.</li><li>Buyer Fit Counts: The right buyer can help move a product into its next phase.</li></ol><p><br></p><p>For founders, this episode shows how a simple internal tool can grow into a meaningful business and lead to a life-changing exit when demand, preparation, and buyer fit converge.</p><p><br></p><p>Follow the Guest:</p><p><a href="https://riccardopisano.com/" target="_blank" rel="ugc noopener noreferrer">Riccardo Pisano</a></p><p><a href="@rikypisano↗" target="_blank" rel="ugc noopener noreferrer">X (Twitter)</a></p>