Blueprint to Bluechip: A Conversation with Erin Sarles & Thomas Roe

Character architects. Decision makers. Putting the fun and joy back back into playing sports. Yeah, let's do this. In today's special guest episode we talk with Erin Sarles and Thomas Roe, the dynamic duo and cofounders of Bluechip to Blueprint. You're gonna love this one moms and dads!

Erin Sarles brings 20+ years of corporate executive expertise to the youth sports arena, where she saw firsthand—as both a professional and a mother of competitive athletes—the devastating impact of performance-based identity. As CEO and co-creator of Blueprint to Bluechip's proprietary CADI Framework (Character Over Clout, Accountability Over Excuses, Discipline Over Motivation, Integrity Over Image), Erin addresses the character crisis in youth sports with the same systematic rigor she brought to developing corporate leaders.

Thomas Roe co-founded Blueprint to Bluechip after spending decades building and repairing bodies—and witnessing the character crises that come when physical development outpaces personal development. As founder of TRoe Fitness-Sports Rehab & Recovery, Thomas has trained athletes at every level, from professionals to weekend warriors & every athlete in between. Thomas understands that sustainable success in sports requires more than physical strength.

You can get in touch with Erin and Thomas here: Let's Talk! You can also find them on LinkedIn, Instagram, and Facebook. Search for Blueprint to Bluechip.

The Timestamps

00:00 Introduction to the Journey

01:58 The Athletic Experience and Its Impact

05:23 The Birth of Blueprint to Bluechip

07:47 Dysfunction in Youth Sports

14:19 Character Development in Sports

19:11 Becoming Character Architects

22:51 Navigating Challenges in Sports and Life