The brands winning on TikTok have a backstage pass you don't know about

TikTok Shop looked like the next obvious move - until it wasn't. In this episode, Gabrielle Noakes, E-commerce manager at Dixxon Flannel, joins me to get into what actually happens when a brand tries to rebuild its entire e-commerce strategy for TikTok. We break down why their limited edition drop model completely flopped, what they learned about how TikTok Shop users actually shop, and what it takes to build trust on a platform overrun with scam accounts and fraud ads. We also get into somet...