We All Thought Authenticity Was The Whole Game. Turns Out It's Just Confidence.

Most creator marketing advice is about going viral, but real impact comes from how brands and creators actually work together. In this episode of Stop the Scroll, Roo Yeshpaul Johnson, Head of Creator Marketing at Figma, and I are talking about what’s shaping the creator economy right now — from the myth of unlimited brand budgets to why “great creator partnerships” often come down to something much less glamorous: reliability, negotiation, and whether the math still works. We also get into t...