Why We Trust Strangers Online

Social media has changed how we consume content, but has it also changed how we connect with people? In this episode, Gabriel Gomez, Head of Social & Creators at MCOBeauty, joins me for an honest conversation about the internet through the eyes of someone who is both a marketer and a consumer. We get into fan edits and creator culture, parasocial relationships, and why people behave differently online than they do in person. We also talk about why some content makes us feel more inv...