Why being on camera demands a version of you that doesn't exist yet

Not everyone who shows up online gets seen equally. And most of us are too busy optimizing our content to notice the structure underneath. In this episode, Rayna van Beuzekom, founder of Crux Content, joins me to get into who actually gets to be visible on the internet — and why. We talk about how professional norms, code switching, and platform culture quietly shape who feels permitted to show up fully, and what happens to your content when you don't. We also get into what the camera does to...