Why Your Voice Matters More Than Ever

This conversation is about the mission behind Stop Waffling, Start Selling and why it has evolved. When I first started this podcast, the goal was simple: help entrepreneurs find clarity around sales. What I quickly saw was something deeper. Many business owners, especially women at this stage of life, weren’t just confused about selling. They were overwhelmed by myths, rules, and now the added pressure of AI telling them how they should sound, show up, and perform. This episode explains why ...