The Future Economics of Fandom - Exclusive with Genius Sports CEO Mark Locke

<p>Don&#39;t adjust your dials. This episode of StreamTime Sports features an interview by host Nick Meacham with Genius Sports CEO Mark Locke featured on t he SportsPro Pod. </p><p>For decades, the sports industry has relied on broadcasters to fund growth, distribute content and monetise audiences. But what happens when that model starts to change?Locke discusses Genius Sports&#39; evolution from its betting roots into a global technology business, the company&#39;s acquisition of Legend, the growing role of AI and data ownership, and why he believes the next generation of sports growth will come from direct relationships with fans.</p><p>The conversation also examines the changing economics of media rights, the NFL partnership, gaming as a future distribution channel and what sports organisations need to do to thrive in a more personalised digital world.</p><p>This is the first episode in SportsPro&#39;s New Economics of Fandom series, exploring how sport&#39;s commercial future is being rewritten.</p><p><br></p><p>StreamTime Sports is thrilled to make the top 5 Sports Business podcasts. See the full list here: https://podcast.feedspot.com/sports_business_podcasts/</p>