The Only 8 Pricing Rules You Need | The Best Of Season 1

Most founders don't have a pricing problem, they have a confidence problem. Marcos Rivera brings together the sharpest pricing lessons from founders, operators, investors, and pricing experts. Together, they tackle two of the biggest challenges in pricing: how to know your value and actually charge for it, and how to hold that price once a buyer pushes back.

Consider this your cheat sheet for pricing with confidence.

TAKEAWAYS

Never justify or apologize for your price. The price is the price. (PJ Jackson)

You don't have to feel ready to raise your price for it to work. (Rob Walling)

Know your total economic value before you set what you'll actually charge. (Karan Sood)

Spend most of your time on packaging, not the price number itself. (Peter Cohen)

Good friction in your entry tier pushes customers to upgrade when they're ready. (Bill Wilson)

Price variability trains buyers to keep squeezing. Consistency builds trust instead. (Michael Shields)

Brand does the emotional convincing before pricing ever gets discussed. (Kevan Lee & Shannon Deep)

If you want the truth from customers, change your price and listen. (Evan Munsing)

RESOURCES:Paul “PJ” Jackson LinkedIn: https://www.linkedin.com/in/pjsayswedontridekangaroos/Rob Walling LinkedIn: https://www.linkedin.com/in/robwalling/Karan Sood LinkedIn: https://www.linkedin.com/in/soodkaran/Peter Cohen LinkedIn: https://www.linkedin.com/in/peter-cohen-8a8b4859/Bill Wilson LinkedIn: https://www.linkedin.com/in/wdrwilson/Michael Shields LinkedIn:https://www.linkedin.com/in/shieldsmichaeld/Shannon Deep LinkedIn: https://www.linkedin.com/in/shannon-deep-34997983/Kevan Lee LinkedIn: https://www.linkedin.com/in/kevanlee/Evan Munsing LinkedIn: https://www.linkedin.com/in/evan-munsing/Marcos Rivera LinkedIn  https://www.linkedin.com/in/marcoslrivera/Pricing I/O  https://www.pricingio.com/Street Pricing Book: https://a.co/d/hlMzaM3Want more information?:  info@pricingio.com