Sustainability Talks

← Sustainability Talks12 sep 2024 · 26 min

BAM x No-Kno: Ad Diversity Barometer

BAM x No-Kno: Ad Diversity Barometer12 sep 202426 min

<p>The Belgian Ad Diversity Barometer <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHFjbGM5ZlhNdXkzNlF4dzh2NUdEZC14eVdid3xBQ3Jtc0ttbWYxd21YZFVqS0daR2xLS1JWYTQxam1GVzJUTDBSRV9UR3hFaTVHSnZrRUZ5RUZPaHV0T1BFS1c4amEtTXpRZU84ZTdRNllOVGIwWGJGX0lDZEMwQUxieW9mSm1hRGQxQkx5RHZtVFkzb0FrY0JHWQ&q=https%3A%2F%2Fwww.addiversitybarometer.be%2F&v=F3gtpDiwiAM" target="_blank" rel="nofollow">https://www.addiversitybarometer.be/</a> scans monthly the top 1000 Belgian Ads and looks at the diversity of the people depicted in them. The Barometer was updated with data from August 2023 to March 2024. In this video podcast Ilse Van Dyck, captain of the think tank Diversity and Inclusion of the Belgian Association of Marketing discusses the latest results and insights with Johan van Mol, founder of No-Kno.</p>