Radical Love in Business: Sean Schoenberger’s Sunco Communications Journey from Cable Puller to President

What began around a kitchen table in 2000 is now a national integrator keeping 16,000 Canadian businesses online, secure, and talking. In this Table Talk episode, host Matt Knight sits down with Sean Schoenberger, President (and former summer-student cable-runner) of Sunco Communications & Installations, to unpack a 25-year growth story powered by technology, family, and “radical love.”

Sean traces Sunco’s evolution from pulling wire in local ceilings to delivering SD-WAN, SASE, cloud voice, and managed IT coast-to-coast. He credits two turning points: adopting the Entrepreneurial Operating System (EOS) in 2017 and embracing strategic acquisitions, moves that helped Sunco leap from a small crew to a 70-person, multi-city team. Sean also reflects on partnership dynamics with CEO (and cousin) Mike Schoenberger, and why clear boundaries protect both family chemistry and business momentum.

Key insights include:

Leadership – shifting from a “hard-D” DISC profile to collaborative, idea-driven management.Culture – embedding “radical love” so every employee feels like family, even across provinces.Technology – why VoIP’s rise rivals today’s AI wave, and how Sunco pilots new tools on itself before clients.For family-business leaders, Sean’s story offers a blueprint for balancing growth, governance, and kinship while remembering that telecom’s real job is to let customers forget it’s there.

Listen in for practical takeaways on acquisitions, next-gen grooming, and setting “work stays at work” rules that stick.

Time | Topic

0:00 | Intro – The “sound you never see”: making business communications seamless.

2:20 | Decoding telecom jargon – Sean explains SaaS, SD-WAN, SASE in plain English.

5:45 | Sunco origin story – founded by uncle & cousin; Sean’s first cables at age 14.

10:30 | From cabling to sales – deciding ceilings weren’t the long-term future.

12:50 | The EOS “hockey-stick” – implementing Entrepreneurial Operating System (2017).

18:00 | Leadership wake-up – shifting from “hard-D” directive style to idea-driven team.