Ep 83 - H1 2026: What’s Changed and What’s Working with Amazon AU Ads

<p>Amazon Australia is changing fast, and if you&#39;re still measuring success by ROAS alone, you could already be falling behind. In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves unpack exclusive first-half 2026 Amazon Australia advertising data from a portfolio generating more than $11 million in monthly Amazon sales. By comparing the same 14 brands across H1 2025 and H1 2026, they reveal what&#39;s really happening inside the marketplace, why Amazon Ads have become significantly more competitive, and how the smartest brands are continuing to grow despite rising advertising costs. You&#39;ll hear the key trends shaping Amazon Australia, the biggest mistakes brands are making, and the strategies helping top-performing sellers grow market share and drive profitable, long-term growth</p><p><br>How does your Amazon account stack up? Benchmark it against 14 real brands with our free H1 2026 report: the numbers, and the moves behind them. </p><p><br></p><p>Get it here: https://gm.gosellglobal.com/h1-2026-amazon-au-report</p>