EP16: P Sports - How Social Media Is Changing Rugby, Alex Pearce

<p>Alex Pearce, founder of <strong>P Sports</strong>, has been around rugby since a young age — but his journey into the industry took a very different route.</p><p><br></p><p>From reselling vintage clothing to building a brand through <strong>social media and rugby content</strong>, Alex has grown one of the most recognisable pages in the space. In this episode, we break down how he built his platform, why <strong>authenticity and personality</strong> drive growth, and what actually works on platforms like TikTok and Instagram.</p><p><br></p><p>We also get into <strong>personal branding, sports marketing</strong>, and how rugby can use content and “star power” to reach new audiences.</p>