EP14: Finlay Reith - How Content is Changing Rugby, Finlay Reith

<p>Follow Finlay here... https://www.instagram.com/finlay_reith?igsh=cnV6dG05emhraW9t</p><p><br></p><p>Finlay Reith went from casual rugby fan to full-time content creator in the professional game.</p><p><br></p><p>In this episode, we unpack his journey into rugby media, his transition from university to working at <a href="chatgpt://generic-entity?number=0">RugbyPass</a>, and what really goes into building engaging rugby content today. Finlay shares insights into player access, content strategy, and why social media is now essential for growing the sport.</p><p><br></p><p>We also discuss the importance of community, why players need to embrace their platforms, and how rugby can expand its reach through smarter, digital-first thinking.</p><p><br></p><p>A conversation about media, momentum, and pushing rugby forward.</p>