Ep. 73: How Social Intelligence Changes Higher Ed Marketing

Social media managers have been saying it for years: the comments section knows all. In this episode, Safaniya Stevenson sits down with Brittany Hennessy of Sprout Social to unpack why higher ed teams need to stop treating social like a content calendar and start using it as a real-time intelligence engine. From enrollment trends and student sentiment to campus reputation and revenue opportunities, they explore how universities can turn online chatter into smarter decisions. If your institution is still measuring success by likes and impressions alone, this conversation might just change the way you see social forever.