LOTE M77 Reposado: The Story Behind This Craft Tequila | Exclusive Interview with Eric

LOTE M77 Reposado: The Story Behind This Craft Tequila | Exclusive Interview with Eric

Discover the story behind LOTE M77 in this exclusive interview with founder Eric, a military veteran, tequila entrepreneur, and passionate advocate for craft tequila. We dive into the journey behind LOTE M77, the brand’s micro-batch philosophy, and the careful decisions that make each lot unique.

In this episode, we talk about the new LOTE M77 Reposado, how it compares to the Batch 1 Blanco, and why Eric chose to produce both expressions from the same Batch 2 tequila. We explore the production process at NOM 1477, including mampo stone ovens, tahona extraction, open-air fermentation with naturally occurring yeast and agave fibers, and the differences between wood-fired and steam cooking.

We also discuss the influence of French oak on the Reposado, five months of stabilization, the importance of terroir and agave selection, and why the same NOM can produce completely different tequila profiles depending on the tools, methods, and people involved.

Beyond the tequila itself, Eric shares the story behind iHeart Agave Festival, the Noban Tequila Club, his vision for supporting small craft brands, and the importance of building a tequila community where brands support and promote one another.

Here’s what we explore:

The story behind LOTE M77

Batch 1 vs. Batch 2 Blanco

LOTE M77 Reposado and French Oak aging

Micro-batch tequila production

NOM 1477 and its different production methods

Tahona extraction and open-air fermentation