Live from Cartier - How We Produced Live From Abu Dhabi: A Fashion Show Celebrating East Meets West

<p>This week, we are back in Dublin at the Cartier Espace at <a href="https://paulsheeran.ie/">Paul Sheeran Jewellers</a> for something more candid than a recap. It’s a post game analysis of <a href="https://open.spotify.com/episode/2FeKkn888MBRZPXjHdGGg6?si=3lkXlcXhQXG5D-EdZmjxbw">Live from Abu Dhabi</a>, the largest showcase of Irish design in the Middle East to date, and a case study in what it actually takes to execute “luxury” outside your home market.</p><p>Ashley is joined live by four women who made the project real: <a href="https://www.linkedin.com/in/keane-lesley-7641b271/">Lesley Keane</a> (<a href="https://www.instagram.com/ayumakeupireland/">Ayu Cosmetics</a>), <a href="https://www.instagram.com/jesscolivet/?hl=en">Jess Colivet</a>, <a href="https://www.instagram.com/_anneoshea_/?hl=en">Anne O&#39;Shea</a>, and <a href="https://www.linkedin.com/in/johnstonjenny/">Jenny Johnston</a> (<a href="https://www.linkedin.com/company/azure-communications/">Azure Communications</a>), covering beauty, production, styling, invites and print. The conversation is intimate, funny and specific in the best way, less about the highlight reel and more about naming the mechanics.</p><p><br></p><ul><li><p><em><strong>Funding came in stages, sponsors were sequenced</strong></em>, and the show was built to hold a luxury standard abroad.</p></li><li><p><em><strong>Every seat had a purpose</strong></em><strong>.</strong> Guest outreach ran like a campaign, not an invite list.</p></li><li><p><em><strong>Backstage was a full operations problem</strong></em><strong>:</strong> 40 looks, limited models, fast changes and a house turned into a working production floor.</p></li><li><p><em><strong>The moments that almost went wrong are the proof of craft </strong></em>having 300 magazine covers reprinted overnight, a lighting issue caught just before the room filled.</p></li><li><p><em><strong>Day 2 was a desert shoot with Irish creatives and brands,</strong></em> the kind of asset most productions could never afford to build on their own.</p></li></ul>