Tech Poutine | Marc-Antoine Malouin, CEO and Co-Founder, Ethnocare

In this interview, Marc-Antoine shares the inspiring story behind his company, which develops advanced medical prosthetics. He explains how the company brings cutting-edge sports, textile, and manufacturing technologies to the traditionally artisanal field of prosthetics. Marc-Antoine delves into the personal motivation behind his work, inspired by his experience with his mother using uncomfortable orthopedic products. He discusses the importance of co-creation with users and healthcare professionals, challenges in commercialization, and the necessity of building a team with the right expertise from the start. The episode highlights his journey from university research to selling thousands of units in 29 countries, emphasizing the mission to enhance the lives of those with amputations.