Unlocking Trapped Cash: Bill Ferrier on Improving Cash Flow, Reducing DSO, and Getting Paid Faster

<p>What if the cash your business needs isn&#39;t sitting in the bank—but is already sitting in your customers&#39; accounts?</p><p><br></p><p>In this episode of Telling My Story, I sit down with Bill Ferrier, founder of Ready Set Collect and a credit and collections professional with nearly 40 years of experience, to discuss one of the most important yet often overlooked areas of business: cash flow and accounts receivable.</p><p><br></p><p>Bill explains why businesses can struggle financially even when they are profitable, how overdue invoices can tie up valuable working capital, and why improving your collection process can have a significant impact on cash flow and Days Sales Outstanding (DSO).</p><p><br></p><p>We explore how companies can train their in-house collection teams to overcome payment objections, recognize early warning signs, ask better questions, and get customers to pay without damaging valuable relationships.</p><p><br></p><p>Bill also shares practical strategies for dealing with difficult accounts, improving collection conversations, and turning collections from an uncomfortable business function into a profitability and cash-flow opportunity.</p><p><br></p><p>Whether you&#39;re a business owner, entrepreneur, finance professional, sales leader, or anyone responsible for getting customers to pay on time, this conversation provides practical lessons you can apply to strengthen your business.</p><p><br></p><p>Connect with Bill Ferrier:</p><p>🌐 http://readysetcollect.ca/</p><p><br></p><p>If you enjoyed this episode, follow Telling My Story, leave a rating and review, and share this conversation with another business owner who could benefit from stronger cash flow.</p><p><br></p>