Buy Back Your Time: From Hustle to Freedom

In this episode of That One Podcast, Mike C-rock sits down with entrepreneur George Rivera, who has generated over $400 million in sales, but discovered that success came at a cost.

George shares his journey from building supplement empires in the early days of the internet to nearly burning it all down due to burnout, overwhelm, and missed family moments. After a powerful period of reflection, he made a bold shift: stepping away from the grind to reclaim his time, rebuild his family life, and create a new mission centered on impact.

You’ll hear:

How George started online at just 17 years old

The rise (and crash) of his first major business

Why making more money didn’t solve his problems

The hidden trap of being “cash-rich but time-poor”

His proven framework to scale a business without sacrificing your life

Why your kids don’t care about your P&L—and what actually matters

If you’re an entrepreneur chasing success but feeling stretched thin, this episode will challenge how you define winning—and show you a better way.