Testimonials, AEO vs SEO, & Durable Growth w/ Andrew Johnson | The Afternoon Advisor E4

Every advisor knows their clients love them. So why are so few using testimonials in their marketing? Andrew Johnson is the founder of Testimonial iQ — now FMG Testimonials, following a recent acquisition by FMG — and one of the sharpest minds in advisor marketing and compliance. In this episode, Andrew breaks down the state of testimonials three years after the SEC marketing rule changed everything, why the biggest firms are finally all-in, and what advisors need to understand about AEO befo...