The AI Marketer's Playbook

← The AI Marketer's Playbook8 mei · 40 min

69 | Cam Trew on Building Kleo to $1M ARR

69 | Cam Trew on Building Kleo to $1M ARR8 mei40 min

What does it take to leave a dream engineering job and build two AI startups? In this episode, Cam Trew joins Audrey Chia to share the mindset shifts, systems, and strategies behind building Kleo and Mentions. Cam breaks down how Kleo leveraged waitlists, scarcity, and community-driven distribution to hit $1M ARR in five months. He also reveals what’s currently working on LinkedIn, how to create stronger hooks, why contrarian ideas outperform generic content, and how AI can streamline content...