How to Triple Your Email Open Rates with Segmentation

Open rate sliding down while the list keeps growing and the ad spend keeps climbing? Amanda took hers from about 12% to closer to 64% on a list of 22,000 people, and it had nothing to do with subject lines. This one is for every business owner whose emails are landing in the pile.

It is a double Kaufman episode: co-host Rebecca Kaufman puts Amanda in the hot seat on segmentation, the strategy she credits with a multi-six-figure lift in her last business and is carrying straight into this one. Amanda, founder of Clairvenu, breaks down how to talk to everyone without giving everyone the same message: cleaning the list, running an engagement clock, sorting people by relationship instead of lumping them together, and wiring the whole thing up with triggers and routines in a CRM.

In this episode, you will learn:

📉 Why a bigger list and more ad spend can produce worse engagement, and what is actually causing it 🧹 The two questions Amanda asks before any clever segmentation: is the email valid, and has this person ever opened 📱 Why open rates got quietly unreliable after Apple's iOS privacy change, and what to measure instead ⏱️ The engagement clock that resets every time someone interacts, tracking 7, 28 and 90 days automatically 👥 How clients, alumni, webinar regulars and quiet subscribers each need a different goal for the conversation ⚙️ Triggers and routines explained simply, plus the two rules Amanda never breaks when building automation 📬 Why an email list beats rented space on social, and how deliverability actually works

RESOURCES FROM THIS EPISODE

🎯 Join The Inner Circle for free consulting and a chance to be featured on Here Let Me Do That For You, where Amanda builds these systems on screen: https://clairvenu.com 🖥️ Book a private ClairvenuOS demo: https://clairvenu.com/demo 🎓 Free live training, How I Used AI to Finally Make Money: https://clairvenu.com/training

CONNECT WITH AMANDA KAUFMAN & THE SHOW

🌐 Website: https://clairvenu.com 💼 LinkedIn: https://www.linkedin.com/in/amandackaufman/ 📸 Instagram: @theamandakaufman or https://www.instagram.com/theamandakaufman 👍 Facebook: https://www.facebook.com/ChatwithAmandaKaufman/

🎤 Want to be a guest? Amanda is always looking for guests who can help business owners build something that actually works. If that sounds like you, apply at https://clairvenu.com/the-podcast

STAY IN THE LOOP

💌 Subscribe to The Quiet Part, Amanda's newsletter where she shares what is actually working in her business, without the performance. Sign up at: https://clairvenu.com/the-quiet-part

LISTEN TO THE AMANDA KAUFMAN SHOW