Ep 30: Laurie McCullagh | Finding Your People

<p>Laurie McCullagh of WSI Montreal joins Mike for a conversation about what it takes to build an agency that doesn't just survive the changing world of digital marketing, but continues to earn the trust of clients more than 25 years later. They discuss navigating one of Canada's most complex bilingual markets, adapting to constant technological change, community networking, AI, and why lasting client relationships remain the strongest competitive advantage an agency can have.</p><p></p><p>Along the way, Laurie reflects on building a career around consistency, partnership, and doing the work well enough that clients keep coming back decade after decade. The conversation moves well beyond marketing into leadership, community, and the friendships that have shaped her journey inside WSI, as Mike looks back on the Global Convention where they first met and the relationship that has grown ever since, with plenty of laughter proving that some of the best stories come from simply working alongside good people for a very long time.</p>