Andy Murray Launches a YouTube Channel, the BBC Shares Rights with Sidemen & the PGA Adds Relegation

The Attention Shift is a weekly news roundup covering sport, media, culture and the creator economy. Each episode Ed Abis is joined by a rotating co-host or industry guest to break down the stories shaping how the industry works now, built for senior sports and media professionals.

This week Ed sits down with Andy Marston of Sports Pundit. They unpack the launch of Andy and Jamie Murray's new YouTube channel The Set, the BBC's first-ever creator watch-along sharing World Cup rights with the Sidemen, the Snapchat research showing Gen Z fans check their phones 10 times a match, ESPN's new first-party fan identity platform Fan House, and the PGA Tour's radical restructure introducing promotion and relegation to American golf for the first time.

To listen to every episode, head to dizplai.com. Email hello@attentionshift.media to be a guest.

CHAPTERS

00:00 Intro & Welcome to Andy Marston

00:30 Andy Murray's New YouTube Channel The Set

08:30 The BBC x Sidemen World Cup Watch-Along

15:00 Why Gen Z Fans Check Their Phones 10 Times a Match

20:30 ESPN Just Built Its Own Fan Identity Platform

24:30 The PGA Tour's Radical Restructure

31:50 Wrap-Up

Shownotes