The Biggest Opportunity in Sports Isn't Media Rights, Here's Why | 5 Sports & Media Stories

YouTube just told brands the real fan attention isn't the game itself. It's what happens for hours before and after. This week Ed is joined by Andy Marston to unpack the shift from event to surround sound across sports, media and the creator economy.

They cover YouTube's Creator Pulse report and its 66% Gen Z stat, Unrivaled's sold-out Coffee Club in Chicago, Caleb Hammer's move to build a second front door around YouTube's 30% membership cut, TikTok Shop's ban on AI voices in live shopping, and Netflix's course-correction on the Home Run Derby after a rough first MLB broadcast.

To listen to every episode of The Attention Shift, head to dizplai.com. Got a question for us, or want to join us as a guest? Email hello@attentionshift.media.

CHAPTERS

00:00 Intro

00:10 YouTube's Creator Pulse and the surround sound of the game

06:12 Unrivaled's Coffee Club sells out in an hour

11:30 Why Caleb Hammer built a second front door

19:08 TikTok bans AI voices in live shopping

22:20 Netflix fixes its MLB broadcast

30:00 Wrap-up

SHOW NOTES