Are Luxury Car Brands Losing Their Edge? – Dissecting the JD Power APEAL Study: Ep. 130

Despite ongoing vehicle affordability concerns, today’s new car buyers are happier with their purchases than ever before. Even more surprising? The satisfaction gap between mainstream vehicles and luxury brands is rapidly evaporating.In this episode of The AutoGuide Show, host Colum Wood (AutoGuide's VP of Content) sits down with Frank Hanley, Senior Director of Automotive Benchmarking at J.D. Power, to break down the key findings from the 2026 U.S. Automotive Performance, Execution and Layout (APEAL) Study.

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