
← The B2B Engagement20 nov 2025 · 35 min
The Rise of the Solutions Engineer: From Technical Support to Strategic Partner (Pure Storage)
<p>In this episode, <strong>Penelope Thompson</strong>, Area Vice President, Global Center of Excellence, Systems Engineering at <strong>Pure Storage</strong>, joins <strong>Gavin Finn</strong> to share how the role of the solutions engineer is evolving from technical support to strategic partner — and how this shift is transforming the way B2B companies engage customers and drive business outcomes.</p><p>Penelope discusses how her team is responding to leaner budgets, complex buying dynamics, evolving buyer behavior, and new technologies reshaping customer engagement.</p><p>In this episode, we’ll explore:</p><ul><li><p>SEs’ evolution into consultative, trusted advisors</p></li><li><p>New SE skillsets for tight budgets and multi-stakeholder buying</p></li><li><p>Sales + SE “in sync”: co-creating solutions to speed deals</p></li><li><p>Using interactive experiences to make value tangible</p></li><li><p>How Pure is redefining SEs to drive adoption, expansion, and revenue</p></li></ul><p><strong>Discover how Kaon helps B2B companies spark meaningful change through compelling experiences:</strong><a href="https://kaon.com" rel="ugc noopener noreferrer" target="_blank"><strong> </strong>kaon.com</a></p>